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Youngstown, OH (June 18, 2021) – Premier Bank has partnered with the American Bankers Association* to educate customers about the persistent threat of phishing scams.

The Federal Trade Commission estimates that consumers lost $1.9 billion to phishing schemes and other fraud in 2019, and the pandemic has only increased the threat. To help combat the toll that phishing is taking on customers, Premier Bank is partnering with the American Bankers Association and more than 1,300 banks across the country to launch an industry-wide consumer awareness campaign called #BanksNeverAskThat. Using humorous and engaging videos and social media posts, the #BanksNeverAskThat campaign seeks to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.

"This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers," said Rob Nichols, ABA president and CEO. "Thanks to participating banks like Premier Bank, we’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications."

Premier Bank will share eye-catching basic questions and consumer tips on social media designed to highlight the most common phishing schemes. "Cybersecurity education and fraud awareness can often be dull and forgettable. This campaign is designed to be bright and bold with a bit of comedy," explained Vince Liuzzi, EVP and Chief Banking Officer for Premier Bank. "Customers are directed to BanksNeverAskThat.com* to learn more information about phishing scams and how to stop fraudsters in their tracks, take the #BanksNeverAskThat quiz, and discover videos, phishing red flags, tips and FAQs."

About Premier Bank

Premier Bank, headquartered in Youngstown Ohio, operates 75 branches and 12 loan offices in Ohio, Michigan, Indiana, Pennsylvania and West Virginia (West Virginia office operates as Home Savings Bank) and serves clients through a team of wealth professionals dedicated to each community banking branch. The holding company for Premier Bank and First Insurance Group is Premier Financial Corp. (Nasdaq: PFC), headquartered in Defiance, Ohio. First Insurance Group is a full-service insurance agency with ten offices in Ohio. For more information, visit the company’s website at YourPremierBank.com.



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Revised: 06/22/21 20:15:07 -0700.





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