With the tagline “Open for You,” the community-focused
teaching hospital that has served northwest Ohio since 1964 is
promoting its mission “of service and excellence in healthcare”
through a new 30-second television spot, billboards, and print
and digital advertising in local media.
“We want to be clear that we are open and ready to serve members
of our community,” UTMC CEO Rick Swaine said. “As
Toledo’s only independent hospital, we need the support of our
neighbors to trust us with their healthcare needs and those of
If you need a specialist in cardiology, orthopaedics or urology,
we’re open for you. If you or your family need medical care, our
outstanding primary care physicians at the Comprehensive Care
Clinic are open to care for you. And while I hope you don’t need
it, we’re open for you in the event of an emergency.”
The marketing campaign sets the hospital apart in the
competitive local healthcare landscape by embracing the bold
yellow of the University’s midnight blue and gold colors,
strategically aligning it with The University of Toledo brand.
Real UTMC patients, learners and caregivers at the medical
center are featured throughout the campaign, including on the
UTMC website and social media channels.
“The new marketing campaign showcases the cheerful and helpful
care patients receive at our hospital,” said Dr. Adrienne
King, associate vice president of marketing and
communications. “The campaign also highlights the stories of our
learners from the university’s Colleges of Health and Human
Services, Medicine, Nursing and Pharmacy.”
For nearly 60 years, UTMC has been a leader in providing access
to high-quality healthcare for the Toledo region. Facing the
global coronavirus pandemic, in collaboration with UToledo’s
College of Medicine and Life Sciences, UTMC developed the first
COVID-19 testing in northwest Ohio and continues to be the
region’s only COVID-19 test processing site.
UTMC is proud to serve our Toledo community. We are open for
healing. We are open for you.